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Thursday, August 24, 2006

Trademark News from Across the Pond

UK based cigarette manufacturer Imperial Tobacco PLC recently purchased the Davidoff trademark from Germany's Tchibo Holding for €540m (£365m, $691m) in cash.  (Story in The Independent).  Imperal was already making Davidoff brand cigarettes under license, but by purchasing the trademark it gives Imperial "full autonomy on marketing the brand and allows it to further develop the premium end of its product portfolio, especially in Asia where it has been particularly successful."

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