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Thursday, March 16, 2006

Use current player in ad, get a cease and desist letter

Artificial grass and synthetic turf manufacturer FieldTurf distributed promotional photos which contained a doctored image of University of Michigan quarterback Chad Henne (his number was changed from 7 to 17). Michigan associate athletic director Judy Van Horn sent FieldTurf a cease and desist because "the NCAA expressly forbids the use of a currently enrolled student-athlete's name, image and reputation for commercial purposes.''

FieldTurf's advertisement agency, Canspan Advertising, was very apologetic, and said it won't happen again.

Source: The Ann Arbor News

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