Data Breaches and Buyer Behavior

Javelin Strategy & Research has a study for purchase entitled "Data Breaches and Buyer Behavior: Moving PCI Compliance from Costly Burden to Competitive Advantage" (link is to the free preview).

Hat tip to Payments News which states:

The study concludes that "77% of consumers intend to stop shopping at merchants that suffer from data breaches. Retailers and merchants are viewed by 63% of consumers as the least secure when protecting consumer’s data, compared with processors (16%), card networks like Visa or MasterCard (5%) and issuers (5%). When little is known about a data breach, half of all consumers automatically consider the merchants where they shop to be at fault. However, 85% will reward merchants who are perceived as security leaders with increased purchases."