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Tuesday, September 20, 2005

Entourage Theme Song II - a/k/a How to Drive Traffic to a Blog

Monitoring web traffic to the MT Law Blog has been an obsession for me. This post deals with the traffic driven to this blog by fans of the HBO series Entourage.

On August 1, 2005 I posted a story about how I thought the show was
slamming citizen media. In viewing my stats, it appeared that a lot of traffic was directed to our blog because of the following innocuous appearing sentence: "It's one of the best shows out there, and it's theme song often runs rampant in my brain."

So on
August 24, 2005, as a public service to searchers for the Entourage Theme Song, I posted the name and group of the song, which is by the way Superhero by Jane's Addiction. Well, that post really caused a spike in readership. See the graph of visitors from August 21 through September 20 below. I'd say we've been getting about 60-70 visitors a day searching for the Entourage Theme Song.

Why is that? Because we're either the Number 1 or Number 2 hit when searching for the Entourage Theme Song.

So quite by accident, we've driven people that would not otherwise visit our blog to our blog. Now, we've got to figure out a way to keep them coming back : )


The Ad Industry Turns to the Web to Predict Hits - The New York Times (free registration required)


Anonymous Anonymous said...

Thanks for the song title.
You seem smug, but the letters MIT and Law and Blog appear on your site so I guess youre a smug MIT law blogger. I dunno, I feel slighted, maybe even a bit used, but I did get the song title. What the fuck do you have to do with that? Do you like Entourage? Your site should maybe be more about Entourage. I like Entourage.

5:15 AM  
Anonymous Anonymous said...


10:24 AM  
Anonymous Anonymous said...

I love you!

2:32 PM  
Blogger princessdominique said...

Great traffic boosting trick. All I needed was the theme song. Maybe I'll do a post about it myself and get some of those hits too.

10:25 PM  
Anonymous Anonymous said...

I wanna be a super hero, damn song in my head, but thanxs anyways! now i know what to dwnload :)

12:10 AM  

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